ARCHIVE / OPEN
Brand and product consulting, copywriting, paid media and content for outdoor and DTC CPG brands — plus the apps I build on the side. The archive runs as a single route.
Every project is a waypoint. Open one for the full dossier. Filtering dims the rest of the route rather than deleting it — the whole body of work stays in view.
index.html, search for EDIT YOUR PROJECTS HERE, and replace the array. The route line is generated from it, so add or remove as many as you like — nothing needs realigning.
Five disciplines under one roof. Most projects pull from more than one.
Controlled Chaos is a lab, not an agency. The plan matters. The weather matters more.
Brand and product consulting, copywriting, paid media and content for outdoor and DTC CPG companies — usually several of those on the same account, because they're the same problem wearing different clothes. Positioning that never reaches the ad is just a deck, and an ad that contradicts the packaging costs you money twice.
The apps are side projects that got out of hand. They're in the archive because building something end to end teaches you things a retainer never will.
Placeholder copy — rewrite in your own voice. The structure works: what you are, what you do, why the range is a feature.
Placeholder address and links — point these at your real accounts.